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PAPI CHULO

Papi Chulo is a Dutch, Latin and Caribbean event that has grown into an international name as a booming Latin lifestyle concept.

CASE

Creating a deeper connection with social media followers through an all-round content strategy.

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Build a deeper connection with your favourite artists.

In this unique format, artists race each other to make a cocktail as fast as possible and top the scoreboard. Artists show their most personal side, so followers feel more connected to both brand and artist.

Story games that boost interaction.

Interactive games give Papi Chulo followers the ultimate Latin culture experience and a deeper connection with the community and the heart of the event.

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mascot Papi.

To bring back the nostalgic vibe of the event and strengthen the bond with Papi Chulo, we developed the story game “Where is Papi!?”. Each time, followers are taken to one of the Papi Chulo events to find the mascot in an interactive game.

Results.

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