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EX ON THE BEACH

Ex On The Beach is one of the most popular reality shows on MTV.

CASE

Growing interest in the show among generations Z and Y to boost viewers for the new season.

Explore this case

From interaction

to interest.

The interactive campaign focuses on each contestant's unique traits to introduce followers to the Ex On The Beach cast. The mini game was distributed via youth account Katertje to reach the target audience.

Guiding the

the audience.

As a teaser of the contestants' remarkable one-liners, followers are sent to the cast's personal Instagram accounts to spark interest in watching the show.

Results.

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